The Garman Way

Triad New Home Guide - Vol 37 No 1

Building Homes, Nurturing Community:  The Garman Way

Triad New Home Guide had a conversation with Garman Homes CEO Rebecca McAdoo on their exciting communities currently selling as well as those coming soon to the Triad.

Garman Homes CEO - Rebecca McAdoo

Triad New Home Guide (TNHG):  How did Garman Homes decide to enter the Triad new home market?

Rebecca McAdoo (RM):  We didn’t end up in the Triad by chance – it simply felt like the right place to be. After the world turned upside down in 2020, we started looking for a place where our homes and our mission could truly make a difference. The Triad stood out. So, we rolled up our sleeves and got to work, partnering with developers and trade partners, meeting buyers like you, and building homes one by one.

TNHG:  We hear a lot about The Four Garman Differences ... can you tell us about that?

RM:  While we handed over our first keys in Greensboro in 2022, our story began years prior. It started in 2007, when Garman Homes was founded on a simple but powerful belief:  we don’t just build houses – we construct something everlasting:  joyfully built, meaningfully different living. After all, homebuilding is more than a profession – it’s a calling, an honor, and most importantly, our privilege.

We believe buying a home should feel just as good as living in one. That’s why we built our company around The Four Garman Differences – a promise to our buyers that we not only do things differently, but we do them better. It all starts with our people:  a tight-knit team of passionate Rock Stars, handpicked for their integrity, dedication, and heart. After all, when you build with us, you’re not just a client – you’re part of a community. Secondly, we stand behind our work with a guaranteed closing date on the day of contract. If we miss it, we’ll put $1,000 toward your closing costs. That’s our way of showing we respect your time and your trust. Third, our G-Team checks in at both 45 days and 11 months to ensure everything in your home is just right, as the builder and buyer relationship should not end on move-in day.

Rooted in the desire to cultivate thriving communities, the final Garman Difference, called “Give Back”, underscores our efforts to build beyond the home by donating a portion of each new construction sale towards local causes and charities. To date, we've donated over $200,000 to Duke Children’s Hospital, built 14 Habitat for Humanity homes, partnered with Operation Coming Home to build three homes for families of fallen soldiers, and collaborated with the UNC-Chapel Hill School of Social Work and XDS, Inc. to construct 15 homes for the Tiny Homes Village project — a community providing affordable housing for individuals with mental illness, including veterans, on a 40-acre site in Chatham County.

Garman Homes' Doorbells and Sleighbells floor plan builds anticipation for a well balanced life.

TNHG:  Garman Homes is committed to supporting the realtor community as an important part of delivering a great experience to the buyer. Can you elaborate on what that commitment entails?

RM:  As communicated by the Four Garman Differences, we set out to create spaces where people can truly flourish – but building thriving communities takes more than just construction mastery and good intentions. It takes strong partnerships, like those with realtors. At Garman Homes, we’ve always believed in the value of having a knowledgeable realtor by a buyer’s side. Realtors bring more than just market expertise; they offer trusted guidance, local insight, and often serve as the reason a buyer finds their way to a Garman community. The recent settlement from the National Association of Realtors marks a shift toward greater transparency in real estate commissions – an important move that stands to benefit both homebuyers and agents by encouraging clearer pricing and more informed decision-making.

While some builders reduced realtor commissions during the pandemic, we chose a different path. We maintain our commitment because we believe buyers deserve advocates who understand their needs, help them navigate the process with confidence, and ensure they find the right home. That’s why we’re proud to continue offering a 2.5% commission:  to show realtors they are respected, supported and protected in every deal, and to ensure our buyers benefit from working with some of the best professionals in the Triad.

TNHG:  Let’s talk about design. Garman Homes has taken home design to an entirely new level. Can you tell us about that?

RM:  Just as we prioritize strong partnerships, we’re equally focused on creating a homebuying experience that meets the needs of today’s buyers:  busy and design-savvy individuals seeking simplicity without sacrificing style. That’s why we recently launched curated interior packages – designed to take the stress out of home customization while maximizing style, ease, and inspiration.

From the natural, earthy vibe of Bougie Boho to the bold, retro flair of Sonny and Cher, each of our 14 packages are thoughtfully crafted by our team of designers and trend-watchers. Instead of making hundreds of decisions, you choose from a hand-picked selection of complete looks – ranging from timeless classics to chic, contemporary styles.

Our Cigar Lounge package channels a mysterious coolness with bronze metallic and geometric accents that add texture and intrigue without going overboard.

Garman Homes' Cigar Lounge design package boasts bronze metallic and geometric accents.

For a more oceanic vibe, our Resting Beach Face package features an iridescent sage green backsplash reminiscent of sea foam, perfectly paired with gold accents and shades of blue for a sense of laid-back luxury.

Garman Homes' Resting Beach Face design package fosters a sense of laid-back luxury.

BoDean, inspired by Co-Founder Alaina Money-Garman’s childhood blanket and family home, offers warmth through tri-color cabinetry and cozy, textured finishes that mirror the comforting spirit of family traditions.

While every curated package is a testament to our passion for creativity and personalized design, the true hallmark of a Garman home is our unwavering commitment to quality and longevity. We believe that thoughtful design should never come at the expense of craftsmanship, which is why we select only the finest materials, from the resilient, weather-resistant Hardiplank siding that protects your home’s exterior, to the superior finishes and fixtures that elevate every room inside. Our construction techniques are rooted in industry best practices, ensuring that the foundation, final trim and every detail in between are executed with precision and care.

Even as we push the boundaries of design and quality, we remain dedicated to offering competitive pricing – as exceptional homes should be within reach. By pricing our homes fairly and transparently, we make it easier for you to purchase your forever sanctuary with top-notch aesthetics and lasting value. Our goal is simple:  to make the path to homeownership clear, accessible, and rewarding for more people across the Triad.

TNHG:  You experienced great success right out of the gate with your very first Triad neighborhood, Montrose Village. How are you building upon that initial success?

RM:  In 2022, we made our debut in the Triad housing market with the launch of Montrose Village at Grandover Resort – the first community of its kind in Greensboro. Blending award-winning home designs with resort-style living, Montrose Village set the tone for our innovation and lasting 
presence in the area with its distinctive mix of cottages, villas, and single-family homes, all with access to luxury amenities like two championship golf courses, sports courts, a pool, and more.

Like Montrose Village, all our Triad-area communities blend privacy, comfort, and style together to foster connection and convenience – designed to bring homeowners closer to top-rated schools, everyday essentials, nature trails, and vibrant local hubs with shopping, dining, and entertainment.

Garman Homes' Resting Beach Face design package features an iridescent sage green backsplash reminiscent of sea foam.

TNHG:  What’s next? What can buyers look forward to from 
Garman Homes?

RM:  With more than 200 homes built – and hundreds more on the way across the Triad – our continued growth is fueled by the collaboration of dedicated trade partners, developers, and homebuyers who share our vision for stronger communities. This momentum reinforces our commitment to enhancing the Triad as an ideal place to live, work, and thrive. As we grow through thoughtful expansion, elevate our design offerings, and focus on delivering a seamless homebuying experience, our mission remains unwavering:  to build not just beautiful homes, but to foster more connected living.