Orleans Homes
Orleans Homes: At The Top Of Our Game
Orleans Homes operates 66 communities in 10 markets, primarily in the eastern United States. CEO George E. Casey, Jr. joined Orleans in February, 2011 after the company successfully reorganized. Casey has focused Orleans on four pillars that he says are crucial to being a successful builder in the 21st century:
Market niche focused. “Smart builders are using research, rather than guessing, to determine what their buyers want. With sound research, we can focus on the individual market niches for each neighborhood that make the most sense. One size does not fit all in this world.”
Operational excellence. “We must be at the top of our game at all times. The quality and speed with which we build are critical to our success. Our sales staff has to know how to relate to customers in solving their home and neighborhood needs. If we create happy customers by making their experience with Orleans simple and personal, it will be the right business model for both of us.”
Organizationally efficient. “In order to be more productive, we must be a flatter organization that uses technology more, both to communicate internally as well as with our core customers.”
Excellent stewards of capital. “The days of cheap debt capital are gone. We have to be globally competitive in the returns on equity we generate for investors by doing our business in new ways that create high value for customers. We must build discipline into everything we do. If we do that, we create the highest probability of continuing as a business and showing how a new, 93-year-old company can grow, creating exciting jobs for our associates and creative and innovative homes and neighborhoods for our customers.”
Building in the following communities: